Services

PRCI can help you increase the return on your effort allocation. In many cases defining just what measure will be used to demonstrate return on effort is a core issue. Many business approaches are multi-stage, meaning that intermediate indicators must be used to determine whether the overall approach is starting to work. A very simple example of this is in measuring ROI on an ad campaign. The core long term measure may be an increase in sales, but how does one connect this to advertising campaign itself? There are many ways to go about this but a very simple place to start is have the sales force ask prospects if they have seen the ad (or to survey the target market for recall of the ad).